For retailers, seasonal sales are an imperative aspect of gaining profit and moving product out the door. Sales can drive increased traffic through your doors and encourage multiple purchases from your customers. But how can you make sure that you get the most out of your sale? There are a few things you can do to make your sale more effective and ensure your customers know about it.
- Make them time sensitive
Putting a time limit on your sale creates a sense of urgency and can provoke a quicker call to action. For example, if your sale is ‘three days only’, customers will see this and know they must get in quick for a bargain before all the stock is gone. A time limit also gives the impression that this is something special that will not come round again anytime soon and only available for a limited time, so it must be something they should pay attention to.
- Location location
Where you put your sale items in the store can make a massive difference to how quickly your stock moves off the shelf. Depending on the type of product, this can differ. Some argue that putting sale items near the door is effective as it entices people to walk in to the store initially, and then they end up browsing the rest of the full price merchandise also once they are in store.
An alternative argument is that it’s better to put sale items at the back of the store so people need to walk through your store to get to the sale section- giving them a chance to see other products along the way that they may like! At the end of the day it comes down to the nature of your product and what works best for your store so trial both and see what works better.
- In store signage
This is very important, as sale signage communicates a clear message to the consumer. Signage in your shop window will entice customers walking past to enter your store, and sale signage within the store will grab their attention and direct them to the right area. Ensure your signage is bright and simple, so it proves eye-catching and elicits a call to action from the consumer.
At Sudden Signs, we are the experts in providing you with everything you need for a sale. From retail posters to stickers and labels, we are your one stop shop! Contact us today here.