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It’s no secret that the retail industry uses well-researched psychology to coax us into buying more and more in their stores…and it works! Every industry does it, even supermarkets. There’s so much that contributes to the way we buy, including customer service, shop temperature, lighting, mirror placement, down to whether the music is loud, quiet, relaxing or geared to pump you up. When it comes to advertising methods, signage plays a huge role. Again, there are many factors that come into play here: the size and placement of the sign, and a myriad more. One of the most important factors...

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Alternative uses for stickers and posters Stickers and posters have a number of different practical purposes. Whether they are used for real estate, the opening or closing of a store, to promote an event or otherwise, posters and stickers have been used in so many different industries and ways to get a message across. However, there are other more alternative or zany uses in art to communicate an opinion or social commentary using posters or stickers. Guerrilla sticker campaigns Guerrilla sticker campaigns are a modern trend that can be used for marketing and branding, to promote a social cause or...

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For retailers, seasonal sales are an imperative aspect of gaining profit and moving product out the door. Sales can drive increased traffic through your doors and encourage multiple purchases from your customers. But how can you make sure that you get the most out of your sale? There are a few things you can do to make your sale more effective and ensure your customers know about it. Make them time sensitive Putting a time limit on your sale creates a sense of urgency and can provoke a quicker call to action. For example, if your sale is ‘three days...

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Signage can be a very effective way to gain a potential consumers attention. However, there are things to keep in mind when creating a sign to ensure it gets the message across and communicates with your audience effectively. You also need to think about the intended environment for the sign, and who your demographic is so that you are using language that will appeal to them and make sense in context. Keep it simple Your sign should be simple and easy to understand. Imagine the context your intended audience is likely to see you sign in- the will likely walk...

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